May 28, 2020
Ep 28 - Cyber Security and Building the Trust of Prospects, Part 2
Due to a wide range of using data capture devices, the amount of areas exposed to attacks increased exponentially leaving you vulnerable to massive well-orchestrated takedowns of the internet.
It is incumbent for service providers not just to solve business problems but also to take into account security in developing their products and services.
Today’s episode of Access Points Podcast focuses on the role of cybersecurity in the sales and marketing process, how acquiring a security CERTIFICATION and FINAL REPORT from third-party audit firms acts as an extraordinarily powerful tool that excludes any sort of competition and helps in building trust to prospects.
Enjoy!
Favorite Quote:
“To what we're all trying to do here depends on one thing, add value before you try to extract value from this relationship.”
- Mike Kelley
In Today’s Episode:
1:32 - The role of cybersecurity to the sales process
4:55 - Types of certifications should a healthcare software vendor acquire
8:04 - The significance of the FINAL REPORT in parallel to earned CERTIFICATION
9:59 - What value can Certifications offer in the sales process
14:53 - How mutual recognition of the role of security inside the organization is perceived.
17:13 - Advantage of having a security Certificate in gaining the trust of prospects
How to get connected:
Visit Access:
Click here to listen with Access Points Podcast